Designing Digital Experiences for Underserved Communities with Google

Designing Digital Experiences for Underserved Communities with Google

ROLE

UX Design Fellow

TEAm

5 Designers

skills

UXR & Testing,
Product Thinking,
Visual Design,
Design Systems,
Client Work

TOOLS

Figma,
Miro,
Adobe Creative Suite

Duration

Aug 2024
- Jan 2025

DISCLAIMER

Due to advisor guidance, I’m unable to share specific details. Feel free to contact me at edf55@scarletmail.rutgers.edu for a better overview!

OVERVIEW

How might I design and streamline more accessible digital experiences for underserved communities?

While working with Google's Filipino Googler Network on a community-focused design initiative, I contributed to the research and redesign of a digital experience intended to better support users in underserved regions of the Philippines. I partnered closely with cross-functional collaborators to understand real accessibility barriers, synthesize user insights, and translate those findings into clearer, more usable product flows.

This project utilized Gemini and emphasized human-centered research, iteration, and communication. Through direct engagement with users and ongoing feedback cycles, I helped shape design decisions that prioritized clarity, accessibility, and usability. My work focused on bridging research insights with practical design outcomes that could scale responsibly while remaining grounded in real user needs.

My main contributions included:

Conducting user research to uncover accessibility and usability challenges faced by underserved communities

Redesigning core user flows and creating high-fidelity prototypes informed by research insights

Iterating on designs through usability testing and incorporating feedback into refined solutions

Communicating findings and design rationale with stakeholders to support informed decision-making

REFLECTION

Shout out to this awesome cohort! Thanks to Luzanne and Frederick for making this happen!

Design starts with listening.
Working directly with users reinforced how critical it is to design from lived experience rather than assumptions. By grounding decisions in real feedback, I learned how small usability barriers can compound for underserved populations and how thoughtful design can meaningfully reduce friction.

Accessibility is a systems problem, not a checklist.
This project taught me that accessibility goes beyond visual design. It requires considering language, context, device constraints, and user confidence. Designing with these factors in mind helped me create solutions that were not only more inclusive but also clearer and more resilient overall.

Iteration builds better outcomes.
Repeated testing and refinement showed me the value of staying flexible and open to change. Each round of feedback sharpened the product and strengthened my ability to balance user needs, design constraints, and stakeholder expectations.

© Enzo Flores

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© Enzo Flores

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© Enzo Flores

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